Jordan Calvi
Marketing Data Analyst @Useless Pride Records
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WORK HISTORY
Marketing Data Analyst @Useless Pride Records
Toulouse, FR
Designed and maintained a complete ERD and database system for the record label; managed monthly royalty calculations for 40+ clients based on Shopify merchandise sales. Planned, executed, and optimized advertising campaigns across Meta and Google Ads to increase reach, engagement, and listeners for artists. Playlisting: Identify strategic placement for our artists on popular playlists across various streaming services, enhancing visibility and discovery. Pitching to DSPs: Cultivate relationships with Digital Service Providers (DSPs) to position our artists for consideration in official playlists and promotional opportunities. Marketing Technology Setup: Establish and maintain effective marketing tools and technologies that facilitate outreach, engagement, and data collection for both the label and its artists. Dashboard and Analytics Development: Build intuitive dashboards and analytics frameworks that track the performance of artists and campaigns, providing actionable insights to enhance growth strategies. Performance Reporting: Regularly report findings and performance metrics to the label manager and the clients (artists), ensuring that all stakeholders are informed of progress and areas for improvement. Goal: Drive artist growth through tailored marketing strategies and informed data insights, ultimately contributing to the label’s success and the recognition of its artists in the competitive Metal-Hardcore scene.
EDUCATION
Masterschool
Training Program, Data Analysis
iaelyon School of Management
Double Licence Gestion - Langues Étrangères Appliquées, Économie
ABOUT JORDAN CALVI
Hi, I’m Jordan! I’m a bilingual Data Analyst and Marketing Lead with over 10 years of experience in the music industry. Recently, I led a project designing a full data pipeline: from raw data sources to interactive visualizations, enabling data-driven decision-making across teams. I built multiple integrations and developed ETL processes to power insightful dashboards.I specialize in business intelligence, business operations, and performance tracking, with a passion for empowering independent artists through meaningful insights and scalable solutions (and beyond!).Outside of work, I love traveling and spending time with my family. I deeply value honesty, community, and curiosity - qualities I bring into both my professional and personal life.Let’s connect if you’re looking for someone who bridges the gap between data and creative growth.
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