Joonghwa Lee

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOONGHWA LEE

Joonghwa Lee is an Associate Professor and Chair in the Department of Communication at the University of North Dakota (UND). He joined UND as an Instructor in fall 2015 and he became an Assistant Professor from fall 2016. He earned his Ph.D. in Journalism (Emphasis: strategic communication) from the University of Missouri and M.A. in Advertising from Michigan State University. Before joining UND, he has been an assistant professor of advertising in the School of Journalism at Middle Tennessee State University for three years, where he has received Ed Kimbrell Excellence in Teaching Award and Faculty Research and Creative Activity Grant.His primary research interests lie in interactive and non-traditional media as well as consumer behaviors in strategic communication. His research interests have been developed by incorporating a wide range of disciplines, including communication, psychology, advertising, and marketing. His primary line of inquiry is related to the roles of digital and social media (e.g, mobile games and online video) in strategic communication. He also expands his research interest to health communication by integrating the knowledge of interactive media with health communication issues.His research has been presented at national conferences, including American Academy of Advertising International Communication Association (ICA), and the Association for Education in Journalism and Mass Communication (AEJMC). His scholarly work has been recognized in leading peer-reviewed journals, such as New Media and Society, International Journal of Advertising, Journal of Marketing Communications, Journal of Interactive Advertising, Journal of Consumer Behaviour, Communication Research Reports, among others.