Jon Yoffie

Founder & Principal @Domino Theory

El Dorado Hills, CA, US

I help businesses grow by using the latest sales and marketing technology to improve marketing targeting and reach, engagement, interest, and close ratios.At Domino Theory, I develop and implement sales and marketing strategies and tactics that deliver more profitable customer acquisition and retention with accountability and analytics to back them up. I am a B2B Publisher, Inbound Marketing Certified Professional and a practitioner of Inbound & Outbound Marketing, Content Marketing, and Social Media.The process is repeatable, scaleable, measurable, and successful- Create remarkable content- Optimize to get found/SEO- Promote and distribute content via blogs, social networks, email marketing, press releases- Include a call-to-action- Capture leads- Nurture leads along their purchase journey- Convert leads to customers- Turn customers into advocates- Analyze, adjust, and improve at every step.A background as a print/web publisher, most recently in B2B media, allows me to quickly help businesses generate great content and build an audience for it. My experience working with marketers, from the largest multinational technology companies to startups, gives me the experience to know marketers need to deliver measurable results. This changes your marketing from a cost to an asset.We help your company track customers from contact all the way through the sale and then work on repeat sales and turning your customers into your referral engine.Use us for:• Marketing and Sales Strategy• Copywriting, Content Development, & Blogs• Web Design• Search Engine Optimization• Email Marketing• Demand Generation, Conversion and Improved Sales• Measurable ROI

University of Colorado Boulder

BS, Journalism, Journalism/Advertising/Marketing