Jon Wesselink

WORK HISTORY

EDUCATION

ABOUT JON WESSELINK

Award-Winning Documentary Filmmaker | Market Intelligence Strategist | Head of MarketingI\'m on a mission to expand collective consciousness. I started as a documentarian, spending over 7 years directing and producing documentaries and corporate videos, leading teams from concept to final cut. That foundation in research, storytelling, and understanding complex systems shaped how I approach everything.At Fedica, where I serve as Head of Marketing, I led the company\'s strategic transformation from a Twitter analytics tool to an international multiplatform analytics suite, identifying a new upmarket ICP with higher value and better retention that positioned the company for its next five-year trajectory. I rebranded the company, built the marketing team, and developed data-driven growth strategies.I\'m also growing Bridgemirror, where I reverse engineer entire markets to find competitive moats for VCs and post-raise SaaS companies. I\'ve developed a proprietary system that delivers 10x the market data, 3x faster than traditional consulting, at half the cost.My background in Communication & Media Studies, with expertise in big data analysis and research methods, combined with consuming over 300 biographies of business leaders, gives me a unique lens on strategic decision-making and competitive advantages. I\'ve helped clients get acquired, move upmarket to new ICPs based on data-driven insights, and solidify their five-year strategic plans with tangible market differentiation moves—all without guessing.I\'ve been a diligent tinkerer with artificial intelligence and large language models since ChatGPT launched, teaching myself to code semi-complex market research tools. Mastery of English and skilled in French, I\'m a strong writer and analytical thinker, experienced in technical writing, AI, data analysis, and brand storytelling. I thrive in fast-paced startup environments, solving complex problems while leading lean teams and strategies.