Jon Swales
Performance Media Director @Creode
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WORK HISTORY
Performance Media Director @Creode
Leeds, GB
I design and optimise paid media systems that drive measurable growth. Combining search, social, analytics and conversion strategy, I help businesses turn media spend into scalable acquisition.
EDUCATION
University of Birmingham
BA Combined Hons., Russian & Soviet Studies
SKILLS
ABOUT JON SWALES
Experienced digital marketing strategist with 30 years in the industry, spanning agency leadership, client-side delivery, and hands-on consulting. I\'ve worked across travel, finance, sustainability, and e-commerce - leading growth strategies, managing multi-channel campaigns, and delivering measurable results.I combine deep technical knowledge (PPC, CRO, analytics, web tech) with creative thinking and commercial instinct. From scaling revenue, improving conversion rates, and mentoring in-house teams, to directing major website and performance marketing projects — I bring both strategic oversight and sleeves-rolled-up execution.I’ve founded, scaled, and sold an agency. I’ve sat on boards. But my focus right now is simple: working with good people on projects where I can make a difference. Recently led growth from £4.5m to £11m turnover at an e-commerce group Reduced PPC cost per enquiry by 400% at a mutual lender Delivered 25% uplift in conversion through CRO initiatives Clients include: Ecology Building Society, OPL Leisure Group, Reel Film, and more- Based in West Yorkshire- Open to freelance/contract work – strategy, execution, or a bit of bothLet’s talk.
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