Jon Burke
Group Marketing and Sales Director @Dals
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WORK HISTORY
Group Marketing and Sales Director @Dals
As Marketing and Sales Director, reporting to Chief Commercial Officer, I am responsible for defining and delivering integrated commercial and marketing SaaS strategy across UK and Europe, aligned to revenue growth, tender success and brand positioning objectives. I direct brand strategy, customer acquisition, digital performance and multi-channel campaign execution across public and private sector markets, and am measured against marketing sourced pipeline value, enquiry and conversion rates, tender win rate, contract renewal value, digital performance metrics, brand engagement and sector revenue contribution.Key achievements: Delivered targeted campaigns promoting video interpreting technology, generating £significant millions in enquiries, converting £confidential millions new business, alongside £confidential millions in contract renewals, and £confidential millions in tender wins. Successfully integrated newly acquired businesses into more unified commercial operating model, improving lead flow, pipeline efficiency and conversion discipline.Skills: Brand Strategy, Customer Acquisition, Tender Win Rates, Contract Renewals, Digital Performance, Brand Engagement, Targeted Campaigns, Commercial Operating Models, Lead Flow, Pipeline Efficiency.
EDUCATION
CIM | The Chartered Institute of Marketing
Marketing Strategy & Communications
Cranfield School of Management
Executive MBA, Finance, Strategy, Negotiation, Operations, People Management, Economics, Mergers and Acquisitions,
Squared Online
Diploma, Digital Marketing
University of Birmingham
BA, Business
SKILLS
ABOUT JON BURKE
I am a Director of Marketing & Sales and Chief Marketing Officer (CIM), expert in delivering SaaS marketing strategies that drive revenue growth, pipeline performance and customer lifetime value for wide variety of companies with high growth expectations. I am highly proficient in building and scaling high-performance marketing functions aligned to commercial strategy, with accountability for GTM execution, demand generation, retention and ROI, to improve customer acquisition efficiency. Dals was driving SaaS growth and presence while integrating recent acquisitions. As Marketing & Sales Director, I transformed Sales, Marketing and Customer Acquisition teams. I set new improved strategy, deployed clearer targeted multi-channel campaigns, messaging and content, enhanced SEO and social media activity, unified branding and customer touchpoints, then integrated all acquisitions. Succeeded in generating £confidential millions in enquiries, 45% digital traffic growth, with ~£significant millions in contract renewals, and £confidential millions in tender wins.Sygnature was improving US lead generation, performance and presence. As Global Marketing Director, I rebuilt global marketing function. I expanded to 7-person Marketing team, integrated digital, content, automation and events, researched / built personas, messaging and tone-of-voice for future campaigns, then launched AI enhanced SEO and PPC programmes. Succeeded in growing enquiries 82%, meeting 5% growth target, growing lead generation 150%, and reduced acquisition cost 22%, to double US brand awareness.One of my core skills is supporting Board and Executive teams with data-driven insight, by leading M&A marketing integration, market entry and proposition transformation, while modernising marketing operating models through automation, analytics and performance reporting.I am passionate about creating clarity, momentum and measurable impact in complex, high-growth and change-led environments.Key Skills: Customer Lifetime Value Growth | Customer Acquisition Cost Reduction | Revenue Growth and Pipeline Ownership | GTM Strategy Formation & Execution | Marketing Engine Design and Transformation | Pipeline Health Optimisation | Multi-Channel Demand Generation | Research and Data Led Performance Marketing | Board and Executive Stakeholder Engagement | Advanced Marketing Analytics and Reporting | Commercial M&A Integration | Market Entry and International Expansion | Brand and Proposition Transformation | Sales and Marketing Alignment
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