Jonjo Hancock Fell

Ecommerce and D2c Marketing Manager at Westfield Health @Westfield Health

Sheffield, GB

Leading on the B2C channel, including strategy development, implementation and budgeting. Overall responsibility for the website user experience. Collaborating with the B2B team on key projects, including marketing automation and CRM development- Sole responsibility for the management of B2C sales and acquisition channels, managing a team of two- Broken B2C sales records in 2019/20, 21/22 and 22/23. Continued to achieve sales target since- Managed a £310k annual budget driving 18% revenue growth post-Covid in a mature market- Complete redesign of the product webpages to improve the user experience and increase conversions, using UX tool Visual Website Optimiser to run A/B tests, analyse user behaviour and gather feedback- Re-designed the retention process, increasing online retention rates 4x- Managing B2C advertising across paid channels including Google Adwords, Microsoft Advertising and Meta- Wider website optimisation, including search engine optimisation (SEO)- Managed the design and build of a multi-language website for sister company High Five Health Promotions- Responsibility for appointing and managing agencies for the B2C channel across marketing, SEO and User Testing- Working with and creating content for publishers including Mumsnet, REBA and the IOD- Project management of cross-departmental campaigns, including the health and wellbeing launch, alongside our then marketing agency.

Lancaster University

Bachelor’s Degree, History