Jon Binstead
Creator Lead (Fractional) @Gawp
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WORK HISTORY
Creator Lead (Fractional) @Gawp
Designing creator acquisition strategy for an early-stage creator streaming platform, also helping shape product and market fit.
EDUCATION
University of Leicester
BA History, History & Politics
ABOUT JON BINSTEAD
I help creator economy businesses scale by applying an entrepreneurial mindset and proven commercial acumen, fostering stakeholder trust in the process. ᴄᴏᴍᴍᴇʀᴄɪᴀʟ ᴀᴄᴜᴍᴇɴ- Founded social and influencer agency, Wildfire, scaled to seven-figure revenue and led to exit- Secured partnership deals within the creator economy at the label NCS, directly relating to six-figure streaming revenue increases- Scaled ad revenue on Facebook and Snap for leading social publishers like WoofWoofTV, and developed original formats to develop owned IPᴏᴘᴇʀᴀᴛɪᴏɴ & ᴛᴏᴏʟ- Designed and built video licensing tool in Airtable, and integrated automations to make it suitable for client approval portals as well as internal content management- Established HR, finance and legal processes at several startups, including my own agency.ᴍᴀʀᴋᴇᴛɪɴɢ ɪɴɴᴏᴠᴀᴛɪᴏɴ- Proven track record in identifying B2B relationships that open new channels for customer growth and brand building as well as commercial gain- Demonstrable experience in leveraging community and social strategies to growth not only in customer acquisition, but brand growth
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