Jon Barkworth
Senior Vice President Marketing @Sitehop
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WORK HISTORY
Senior Vice President Marketing @Sitehop
GB
Really excited to be taking marketing to the next level at Sitehop - telling our story and delivering revenue for the cutting edge of Next Generation, High-Performance, Crypto-Agile Security.Security should empower, not slow us down. And as networks evolve and cyber threats grow more sophisticated, traditional encryption introduces latency, inefficiency, and future security risks. Sitehop changes all that. Built on hardware-accelerated encryption, our solutions deliver sub-microsecond security, protecting data in motion without compromising performance.• Ultra-Low Latency Encryption and High Throughput• Enhance SD-WAN/NGFW Performance• Seamless Transition to PQC• Supports the move to Net Zero
EDUCATION
University of Hertfordshire
Bachelor of Arts (B.A.), Marketing
MiniMBA
Brand , Brand Management
SKILLS
ABOUT JON BARKWORTH
A highly experienced, commercially focused B2B marketing specialist and trusted advisor with a track record of deep audience insight, strategy, digital marketing transformation and creating award winning and performance focused campaigns for global organisations. Joining the dots of the revenue ecosystem, which until recently has been about marketing and sales alignment but now increasingly covers marketing, sales, customer success and product functions within the Digital Revenue Team.Key Skills:Strategic Thinking – Gaining deep understanding of a business’s challenges through interviews, workshops, data and research and then recommending revenue focused solutions that harness the best that technology platforms, branded content and media can deliver. Also using this thinking to build value propositions that make our clients stand out in their sector.Stakeholder Relationships – Quickly building trust and earning the respect of clients from C-Level to across the organization as well as engaging with clients’ customers and channel partners – all to deliver successful Digital Marketing and Digital Transformation projects.Team Management and Collaboration – From leading and directing teams to collaborating with, mentoring and supporting people across the business. Being the person that people trust and want to work with or confide in. Innovation – Building out new propositions and go-to-market services for the agency inspired by new trends and client requirements. Examples include persona development, ABM frameworks and ‘Forever Customer’ strategies.Demand Gen Ecosystem Knowledge – 8 years’ experience covering all elements of the buyer’s journey and interconnecting elements of the marketing and sales engine - which brings together data, paid and organic media, always-on nurture, web, content, sales engagement and reporting - all focused on results, profitability, adding value and driving efficiency.
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