Jon Budge

WORK HISTORY

EDUCATION

SKILLS

ABOUT JON BUDGE

As an SEO & Digital Marketing Manager, I focus on building visibility everywhere your customers actually make decisions, not just where algorithms think you should rank.The biggest mistake businesses make? Treating SEO like it\'s a single-channel fix to what\'s really a multi-channel problem. Your customers aren\'t just Googling things. They\'re on YouTube watching reviews. They\'re on Reddit asking for recommendations. They\'re checking LinkedIn for credibility. They\'re comparing options across a dozen places before landing on your website.Traditional SEO optimises for one search engine. A Search Everywhere Strategy dominates the entire customer journey.My Approach to Multi-Channel Search DominanceReal growth comes from showing up at every stage of the research process, across every platform where your audience is actually looking.I build strategies that capture visibility wherever your customers are searching:Strategic Search Architecture: Technical audits that fix foundational issues like site speed, crawlability, and mobile optimisation. So your content competes everywhere it appears.Platform-Specific Content Strategy: Working with teams to create assets optimised for each channel. YouTube videos for demos. Reddit engagement for real conversations. LinkedIn thought leadership. Review site optimisation. Every touchpoint tailored to how people search on that platform.Revenue-Focused Execution: I\'ve worked in-house for most of my career, so I don\'t chase vanity metrics. I track leads, conversions, and revenue. If it doesn\'t connect to your bottom line, it doesn\'t matter.My Approach to Paid SearchPaid campaigns should accelerate your Search Everywhere presence, not exist in isolation. I manage PPC across Google Ads and social platforms:Cross-Channel Campaigns: Paid strategies that reinforce organic presence and fill gaps where organic visibility takes time.ROI Optimisation: Constantly testing and refining. Every pound should return more than it costs.Data-Driven Decisions: Using analytics to figure out which touchpoints drive conversions and where customers research before buying.The Bottom LineYour customers research everywhere. Your competitors are still obsessing over Google rankings. That gap is your opportunity.I help businesses deploy Search Everywhere strategies that dominate every touchpoint and connect directly to revenue growth.Let\'s connect and talk about showing up where your customers actually search.