Jonathan Yeh
Vice President, Canada @Rich Products Corporation
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WORK HISTORY
Vice President, Canada @Rich Products Corporation
Toronto, ON, CA
Serve as General Manager for the Canada Market (Business Unit), owning P&L and operating results and leading integrated execution across Sales, Culinary, Customer and Product Marketing. Translate enterprise strategy into Canada market plans, run a disciplined cross-functional execution cadence, and guide long-term strategic decisions. Build organizational capability (talent, AI enablement, Salesforce discipline, forecasting rigor, Integrated Business Planning excellence), lead culture and engagement, and strengthen senior customer and industry relationships in Canada.
EDUCATION
University of Guelph
Bachelor of Commerce, Marketing Management
ABOUT JONATHAN YEH
A driven Senior Marketing and Sales Executive with 15+ years of experience working with top tier global consumer packaged goods (CPG) businesses in Canada and the United States. Ability to unlock meaningful consumer insights to shape creative narratives, resulting in breakthrough strategies that drive penetration, channel expansion, and share gains. Adept at leading functional stakeholders within a matrix environment working cohesively to achieve the business growth objectives. Notable career is marked by repeat promotions to a broad set of brand building and general management roles with increased breadth and depth of responsibility.
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