Matthew Kiefer

Senior Product Manager, Breads and Rolls @Rich Products Corporation

Lancaster, NY, US
EMAILS
m••••••@rich.com
MOBILE NUMBERS
+17•••••••32

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WORK HISTORY

Jul 2025 — Present

Senior Product Manager, Breads and Rolls @Rich Products Corporation

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EDUCATION

N/A

State University of New York at Buffalo

BA

N/A

Canisius College

Master of Business Administration (MBA)

SKILLS

Product MarketingProduct InnovationSocial Media MarketingVoice of the CustomerBusiness DevelopmentProduct DevelopmentForecastingProduct ManagementLeadershipSocial MediaCompetitive AnalysisBrand ManagementCross-Functional Team LeadershipMarketing StrategyMarketingMarket PlanningOpportunity AnalysisMarketing ManagementStrategic PlanningEvent ManagementManagementProduct Lifecycle ManagementMarketing CommunicationsCorporate CommunicationsP&L ManagementFinancial AnalysisOpportunity AssessmentProduct LaunchProject ManagementPublic RelationsInternal CommunicationsMedia Relations

ABOUT MATTHEW KIEFER

15+ years of proven marketing leadership for world-class B2B manufacturers in private-label food, industrial components and systems, and active packaging industries.• Results-driven marketing executive with a demonstrated ability to lead global marketing functions. • Specialized expertise in innovative food products, advanced motion control components, and active packaging solutions. • A track record of driving profitable growth through strategic product management, demand creation, and innovation activities.• Looking to leverage extensive skills in product development, demand planning, pricing recommendations, and cross-functional team leadership. • Seeking to contribute valuable insights, drive category plans, and achieve targets while managing product line P&L responsibility. • Exceptional at understanding product cost structures and developing and managing budgets.

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