Jonathan Zaar

Director - Head of Marketing @Samurai By Ntt Security

Stockholm, SE

Global leader in cyber security with a native SaaS threat detection and response platform. I was Head of Marketing for Europe, part of the Management team and accountable for budget and personnel. o Developed new brand strategy of NTT Security and its core service, creating a strong brand matrix and hierarchy o Reorganized marketing function into a hybrid inhouse/agency mix, increasing digital focus and competence mix o Designed and implemented customer journey mapping to pre-sales and post-sales activities and touchpoints o Drove collaboration with sales and product teams to create cohesive marketing communication o Developed a marketing channel mix and implementing key tactics to heighten awareness in key demographics o Expanded MarTech capabilities for automation, lead scoring, and KPI reporting o Led the strategic business planning process, aligning strategy and designing objectives and key results for FY25

Handelshøyskolen BI

BSc.

Copenhagen Business School

MSc

EGADE Business School del Tecnológico de Monterrey

Master

Fudan University

BSc.