Jonathan Wood

Senior Digital Marketing Manager @Sainsbury\'s Bank

Edinburgh, GB

I lead the digital marketing function at Sainsbury’s Bank, managing a high-performing team of PPC, SEO and paid social specialists (alongside our agency partners) to drive customer acquisition across all bank products. I own the digital strategy and multi-million-pound budgets, delivering growth, efficiency, and innovation through continuous testing and cross-channel optimisation.I work closely with senior stakeholders to align priorities, secure investment and translate complex performance data into clear, actionable insights across the wider Customer team.Key achievements include- Sustained sales growth: Delivered consistent YoY sales growth for four years, including +50% incremental volume in the last 12 months alone- Unified search strategy: Removed channel silos and aligned PPC & SEO, increasing total search sales and generating over £200k in annual savings- Brand impact: Led a digital awareness campaign that delivered strong brand-lift (over 20% above the industry benchmark)- SEO transformation: Launched pioneering organic search initiatives (including celebrity-led campaigns) boosting page-one rankings by more than 60% YoY- Upskilling colleagues: Delivered digital marketing training across the bank, supporting colleague development and removing single points of failure- Team engagement: Helped improve Marketing’s colleague-happiness score above the company average, contributing to a more motivated and connected team.