Jon Townsend

Head Hospitality Data Strategist @Ometis Limited

I thrive at the intersection of strategy, analytics, and operational excellence.As Head Hospitality Data Strategist, I help hospitality businesses turn data into decisions. I specialise in developing and executing hospitality strategy, building robust data frameworks, and embedding a culture of data literacy and system integration across organisations. My work spans pricing strategy, margin optimisation, and menu development, including advanced menu modelling to maximise profitability and guest satisfaction. I drive labour efficiencies and uncover sales opportunities through predictive analytics, AI and operational insight. By analysing consumer sentiment and leading systems implementation, I’ve empowered teams to make smarter, faster decisions that deliver measurable results.I’m available to consult on all the above, whether you\'re looking to refine your data strategy, optimise your menu and margins, or embed a data-driven culture across your hospitality business.Hospitality is evolving, and I help businesses evolve with it. Key achievements:• Designed tools that deliver knowledge, not just information• Championed a culture of data-driven decision-making across customer organisations• Leveraged AI and predictive analytics to uncover trends and future opportunities• Reimagined how data is analysed, packaged, and presented for maximum impact• Represented our business through webinars, conferences, and keynote speakingDuties and responsibilities:• Identify and engage potential customers, presenting tailored data solutions that drive commercial success• Build and nurture long-term relationships, identifying opportunities to add value through new services and integrations• Scope and define Statements of Work (SOW) to ensure customer needs are fully met• Oversee end-to-end delivery of data-centric projects, on time, on budget, and on scope• Provide strategic guidance to help new customers focus on high-impact areas and exceed expectations