Jonathan Stewart
Paid Search Specialist @Knorr Marketing
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WORK HISTORY
Paid Search Specialist @Knorr Marketing
Traverse City, MI, US
Managed Google Search and Performance Max campaigns with a focus on optimizing CPC, ROAS, and conversion volume; leveraged tools such as Keyword Planner, Search Terms Report, Audience Manager, and ad extensions to improve performance and targeting Developed and optimized responsive search ads (RSAs) using Google Ads best practices, including dynamic keyword insertion and audience segmentation to improve CTR and Quality Score Analyzed performance using Google Ads reporting tools and Google Analytics, identifying underperforming campaigns and implementing actionable optimizations to increase ROI Created and maintained campaign structures including ad groups, keyword match types, negative keyword lists, and conversion tracking setups for enhanced campaign clarity and effectiveness Led campaign planning, performance analysis, and budget allocation to support client business goals Conducted market and competitor research to inform digital strategy and improve operational efficiency Collaborated across departments to coordinate campaign execution, reporting, and resource alignment Delivered performance insights and data presentations to internal stakeholders and clients Oversaw vendor platforms (Google, Meta, LinkedIn), ensuring KPI alignment and timely execution Utilized Slack for team communication and Excel, Word, and PowerPoint for client reporting, documentation, and professional presentations Assisted in developing and executing A/B testing strategies to improve ad creative, targeting, and landing page effectiveness Contributed to monthly and quarterly marketing performance reports used in client strategy sessions and business reviews Identified key performance trends and surfaced emerging platform opportunities to support proactive strategy adjustments Participated in cross-functional brainstorming sessions to align ad messaging with broader brand narratives and seasonal initiatives
EDUCATION
Northwestern Michigan College
Prerequisites , Business Administration and Management, General
Ferris State University
Bachelor's degree, Business Administration and Management, General
ABOUT JONATHAN STEWART
Jonathan is a data-driven marketing specialist with a passion for search strategy, performance optimization, and client success. With hands-on experience in paid search, digital campaign management, and cross-functional collaboration, he brings both technical skill and strategic thinking to every project he takes on.After earning his Bachelor’s in Business Administration with a Minor in Advertising and Integrated Marketing Communications (AIMC) from Ferris State University, he\'s had the opportunity to grow in diverse roles—from supporting digital marketing initiatives as an intern to leading paid search strategy for a large number of clients.He works as a Paid Search Specialist, where he manages campaigns across various platforms. His work involves everything from campaign planning and budget allocation to performance reporting and data analysis—all aimed at helping clients meet and exceed their business goals.He\'s certified in Google Ads, Google Analytics, Hootsuite, and Hubspot, and enjoys using these tools to uncover insights, refine strategy, and drive results. His background also includes customer service and retail, which has sharpened his interpersonal and communication skills and taught him the value of teamwork in fast-paced environments.He\'s always looking to connect with others in the marketing and business space—whether it\'s to collaborate, share ideas, or explore new growth opportunities.Connect with him today!
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