Jonathan Matlock

Relevant Academic Sports Marketing & Media Projects @Full Sail University

Orlando, FL, US

Marketing Research Project ProposalDeveloped a comprehensive proposal for Titleist Golf, identifying a strategic need, gathering secondary information, and structuring a data-collection process for further insights.Public Relations CampaignDesigned a PR campaign to boost fan awareness, including audience targeting, messaging, and tactical planning for a hypothetical sports brand.Birmingham Barons × BL Harbert International Sponsorship Proposal (Portfolio Project)• Developed a three-year sponsorship & activation proposal aligning BL Harbert’s workforce branding with the Birmingham Barons’ fan base.• Created activation concepts (Build Your Future Night, Safe Play of the Week, Day of Service) with measurable ROI tracking.• Designed executive-level presentation decks and sponsorship packages using professional marketing frameworks.Homefront Invitational Charity Golf Tournament (Academic Event Project)• Built a full-scale event budget and sponsorship plan for a multi-vendor charity golf tournament benefiting Operation Homefront.• Increased projected net profit by 155% and expanded sponsor participation from 3 to 5 corporate partners.• Directed vendor logistics, pricing strategy, and marketing materials to maximize ROI and community impact.Digital Marketing Strategist – Miami Marlins (MLB) Campaign (Course Project)• Designed a mobile-first, AI-assisted digital marketing plan using SOSTAC & RACE frameworks to increase attendance, engagement, and ticket renewals.• Utilized Salesforce CRM and Google Analytics to forecast attendance and measure engagement metrics.Intrapreneurial Innovation Plan – Indianapolis Colts Stadium District (Portfolio Project)• Conducted STEEPLE & SWOT analyses and presented a strategic business plan transforming the Colts’ stadium area into a year-round fan destination.• Delivered professional presentation materials featuring KPIs, budgets, and stakeholder strategies.

Full Sail University

Bachelor's degree

Southern New Hampshire University

Bachelor's degree

Hallie Turner Private School

High School Diploma