Ian Capdevielle

Relevant Academic Sports Marketing & Media Projects @Full Sail University

Orlando, FL, US

Created a marketing research project proposal for the Los Angeles Kings that identifies a strategic need, gathers secondary information, and outlines a process for gathering additional information. Also, created a sponsor pitch presentation that mined fan data to connect with a potential sponsor and highlight data visualization skills. • Created a website redesign proposal for Sports for The Worlds Children. Conducted detailed analysis of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low fidelity wireframe showing suggested layout and content.•Developed a brand storytelling presentation by using brand identifiers, such as archetype, personal logo, colors, fonts.•Created a public-relations campaign supporting fan awareness for the Arc’teryx. Extensively researched the information compiled to determine specific, measurable business goal(s) that had the potential to advance the business. Elements included Target Audiences, Messaging, PR Tools, Tactics & Spokespeople.•Developed an Intrapreneurial Business Proposal for Los Angeles Kings Analyzed industry trends and consumer feedback which led to a compelling proposed internal innovation. Diplomatic consideration was given to internal stakeholders when presenting the solution to management and peer employees.

Full Sail University

Bachelor's degree, Sports Marketing

University of Arizona

Bachelor's degree, Communication, General