Jonathan Hyde
Head of E-commerce & Digital Marketing @Zertus UK & Ireland
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WORK HISTORY
Head of E-commerce & Digital Marketing @Zertus UK & Ireland
GB
Responsible for driving online revenue and brand growth for the following brands; NOMO Choc and Baileys Chocolate across D2C and Retail markets. Key focus areas are:> Owning annual online revenue budget P & Ls combined with ensuring efficiencies are made within ROAS, CAC & COS% targets.> Owning stock management forecasts ensuing stock availability percentage is consistently above 90% thus allowing the brands to fulfil orders in efficient timescales. In addition to this working with a 3rd party fulfilment company which has enabled the brands to scale and increase order volume across the UK.> Owning marketing budget forecasts and innovation across CRM, PPC, Affiliate, Paid Social, SEO, SEM, Display. Driving triple digit performance channel revenue growth over the past 3 years. Key CMS platforms are Shopify, Klaviyo and NOSTO.>Launched key brands on Amazon UK. Areas of work involve building brand registry, FBA (Fulfilled By Amazon) and FBM (Fulfilled By Merchant).> Work alongside brand managers to build effective omni channel marketing plans / campaign execution timelines for both on and offline activations. This also includes key NPD launches throughout the year.> Implemented a digital first best practice creative approach into the business. This involved teaching designers how to turn good creative into quality creative that works more effectively in the relevant social media platforms. A buy product of this is a reduction in CAC, COS and increased engagement.> Successfully manage a team driving enthusiasm and enjoyment within the workplace. Whilst also, effectively upward managing to senior stakeholders in the business.> Manage several wholesale customer accounts. The effectiveness of this was made easier through the implementation of a wholesale section within our websites CMS (Shopify).
EDUCATION
University of Chester
Graphic Design BA (Hons)
University of Chester
Chester Business Masters (Entrepreneurship), Marketing/Brand Strategy Consultancy
SKILLS
ABOUT JONATHAN HYDE
Results driven, highly motivated, Head of E-Commerce & Digital Marketing with extensive experience in D2C, FMCG, and e-commerce within UK.Proven track record in delivering strategic marketing plans for both on/offline that have driven significant revenue growth and brand expansion to meet and exceed business objectives.With a strong data-driven mindset, I effectively utilise digital marketing channel analytics and consumer insights to direct high performing marketing teams in their efforts to clearly define and communicate what sets a brand apart from it’s competitors, focusing on unique benefits and qualities.
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