Jonathan Hulse

WORK HISTORY

EDUCATION

SKILLS

ABOUT JONATHAN HULSE

A Global Marketing Leader with 25 years’ experience gained at Microsoft in a number of Senior Marketing Communications/Product Marketing roles. A comprehensive background in technology targeting B2B and B2C audiences. Experience in planning, executing and managing campaigns across the full media mix together with excellent communication and agency management skills. Led multiple award-winning brand campaigns utilising audience insight to deliver significant revenue, share and growth in key consumer product categories. Proven track record in driving outstanding returns on investment through marketing. A positive and committed manager and team player with strong influencing skills and the ability to manage multiple stakeholders and complex projects to deliver commercial results. Key Skills• Marketing Management - built high-performing marketing teams and enhanced capability by supporting development plans• Media and Creative Strategy - led briefing and concept development for major product launches • Digital Capability - developed team expertise in social, digital, content creation and distribution• Consumer Audience Marketing and Segmentation - created and applied pen portraits to support value proposition development and messaging• Product Marketing - experienced in managing product lifecycle and taking full commercial responsibility for key consumer portfolio• Channel Marketing - understanding of distribution, retail and e-commerce platforms• Agency and Budget Management - determined creative and media agency selection • Business Management, Planning & Operations - transformed consumer planning approach by creating seasonal calendar and simplified business rhythm• Insight and Measurement - consistently uses clear audience insight to inform decision making and creative development• Stakeholder & Partnership Management - developed influencing skills and the ability to navigate complex organisations and multiple stakeholders