Jonathan Follo
Director of Growth Marketing @Eo Care
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WORK HISTORY
Director of Growth Marketing @Eo Care
Boston, MA, US
EO Care provides affordable, clinician-led cannabis care and purpose-designed cannabis products for seniors, cancer survivors and those in active cancer treatment.
EDUCATION
Northeastern University
Bachelor of Arts (B.A.), Communication and Media Studies
Emerson College
Master of Arts (M.A.), Integrated Marketing Communications
SKILLS
ABOUT JONATHAN FOLLO
Strategic growth marketing leader with 10+ years of experience designing, implementing, and measuring integrated marketing campaigns and working cross-functionally to leverage data and insights into digital strategies. Expert in collaborating across the marketing org to develop creative testing and messaging programs to drive growth and acquisition.Experience spans healthcare (One Medical/Amazon Health), B2B (Pegasystems), automotive (MINIUSA), athletics (ASICS), travel (Aruba Tourism), financial services (Fidelity), and QSR (SUBWAY) among others. MA in Integrated Marketing Communications.People manager and mentor in all past Marketing positions. Along with a background in growth/performance marketing, I\'ve played a key role in measurement & analytics within each organization I\'ve been a part of, helping to elevate current tech stacks and data visualizations. My focus is how to deliver the most insightful and concise learnings from digital analytics. Specialities: Paid Media Strategy, Growth/Acquisition Marketing, Customer Insights, Digital Analytics, Personalization, A/B Testing/Optimization, Segmentation, Campaign Strategy, Customer Journey Analytics
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