Jonathan Crafton
Sales Developement Manager- Eastern Us @The Coca-Cola Company
Signup · Get unlimited contacts
WORK HISTORY
Sales Developement Manager- Eastern Us @The Coca-Cola Company
US
Created a holiday display activation initiative that yielded a ROI, which was an integral part of exceeding the team’s Q4 plan • Designed an execution plan for a Covid-19 promotion that led to penetration in 40% of the US market thereby reversing an accelerated sales decline to only.5% on immediate consumption over a 9-week period • Led and scaled execution tracking initiative from a small sample of test stores to 25% of Coca-Cola system whilst also being adopted across two other customer teams in the Coca-Cola system• Co-created and implemented a new product speed to market plan that led to best-in-class honors by exceeding 90% distribution within the first week of product launch• Transformed customer relationship by creating a customized communication infrastructure that improved team’s organization, content quality, efficiency and executional KPI’s
EDUCATION
Florida Agricultural and Mechanical University
Bachelor of Business Administration (B.B.A.)
Florida Agricultural and Mechanical University
Master of Business Administration (MBA), Marketing
ABOUT JONATHAN CRAFTON
Customer-focused leader who drives impactful sales and marketing initiatives to create brand value and increase ROI for market leaders within the CPG industry. Leverages strategic and systems thinking to identify gaps and deliver sustainable sales solutions for world class organizations. Competencies: Key account management, sales, inventory management, analytics, product launches, problem solving, client relationship management, marketing and strategic planning.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.