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Jonathan Águedo
Head of Business Unit @Scanntech Brasil
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WORK HISTORY
Head of Business Unit @Scanntech Brasil
São Paulo, BR
Construí duas estruturas comerciais regionais do zero — CONONE e Rio de Janeiro — recrutando, desenvolvendo e liderando equipes distribuídas em mercados sem presença prévia da Scanntech.• Escalei a operação para 50 profissionais distribuídos pelo Brasil, gerenciando uma estrutura comercial e de desenvolvimento de clientes geograficamente complexa.• Expandi a carteira de clientes FMCG para 68 contas, combinando prospecção e vendas diretas com desenvolvimento aprofundado de contas multinacionais e regionais.• Entreguei R$36M em receita recorrente anual na plataforma SaaS B2B da Scanntech, atendendo clientes de alimentos, tabaco, cuidados pessoais e produtos de limpeza.• Integrei inteligência de PDV nas estratégias comerciais dos clientes, traduzindo dados complexos em decisões de precificação, promoção, distribuição e trade marketing.
EDUCATION
Federal University of Rio Grande do Sul
Postgraduate Degree, Entrepreneurship/Entrepreneurial Studies
Faculdade de Engenharia da Universidade do Porto
Bachelor of Engineering - BE, Mining and Geoenvironmental Engineering
Faculdade de Engenharia da Universidade do Porto
Master of Engineering - MEng, Mining and Geoenvironmental Engineering
ABOUT JONATHAN ÁGUEDO
15 years building commercial operations from the ground up — from trade marketing in the field to leading a Business Unit that serves some of Brazil\'s largest FMCG players.At Philip Morris International and Scanntech Brasil, I have led multidisciplinary teams of up to 75 professionals across sales, trade marketing, key accounts, and retail analytics. The constant: translating data and market intelligence into measurable revenue growth.At Scanntech, I currently lead a team of 50 professionals delivering POS retail intelligence through a subscription-based B2B SaaS platform to 68 FMCG industry clients — helping companies convert complex data into commercial decisions that drive volume, distribution, and market share.What I bring:→ End-to-end commercial leadership: from strategy to field execution→ P&L accountability and high-stakes negotiation→ Customer retention, expansion, and new business in B2B SaaS environments→ Data-driven approach applied to trade and commercial strategyEngineering graduate of the Universidade do Porto (MEng) and board-certified by Board Academy Brasil, I combine analytical rigour with a people-first leadership philosophy — recognised at both PMI and Scanntech with awards for people development and commercial performance.
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