Jon Novak

Director of Product Design @Synchronoss Technologies

Directed global product design strategy within a 250+ person organization, shaping experiences for 10M+ paid subscribers across Tier 1 carriers. Key highlights:Revenue Growth & Retention – Championed design-led campaigns that reactivated inactive users, fueling a 6% uplift in Cloud revenue and strengthening long-term retention.Engagement at Scale – Boosted MEU 25%(Monthly Engaged Users), MAU 37%(Monthly Active Users), and backups 48% in 2025 through 40+ UX research and design initiatives that accelerated adoption and influenced the product roadmap.Brand & Market Impact – Established a global brand strategy uniting Product Design and Marketing, clarifying Capsyl’s purpose, mission, and values, and drove a 50% increase in customer acquisition.Speed to Market – Increased release velocity 30% by driving design strategy at executive, customer, and product levels and forging cross-functional alignment.Cost & Efficiency – Cut tooling-related operating costs 40%($161k) while expanding design delivery 40% through tool stack optimization, vendor management, and a mature Design System.Organizational Leadership – Expanded and developed a world-class design team from 8 to 15, introduced a company-wide career framework and Designer role matrix (100% adoption, 20% faster hiring), and institutionalized a data-driven culture across 250+ employees.Strategic Influence – Shaped company direction by securing a $175k budget for Capsyl redesign, leading external design agency engagement, and aligning executives and customers on roadmap priorities.