Jo Michaels

Director, Marketing & Communications @Miles Nadal JCC

Built a strong, resilient team by identifying and onboarding highly qualified candidates for key positions.• Provided advice, tools and mentorship to the marketing department and brought expertise to other departments as needed/requested• Reviewed operations regularly to identify and capitalize on opportunities to eliminate waste.• Developed and executed effective marketing strategies for various programming areas.• Enhanced operational processes through technology, including building out a new website from scratch.• Captured potential customers using creative and fresh approaches on digital and traditional channels.• Provided support in drafting speeches or talking points for executives at public appearances.• Edited written materials from other team members for clarity, consistency, and accuracy.• Expanded marketing and communications outreach with increased frequency of newsletter publication and collaboration with subject matter specialists to create content.• Directed development of annual impact reports, publications, web content and collateral.• Created compelling content and storytelling for marketing collateral, such as brochures, e-newsletters.• Developed communication strategies to increase brand awareness and engagement.• Ensured that all communications adhered to brand guidelines in terms of tone, language, visuals, etc.• Collaborated with graphic designers to create visually appealing content for print and digital platforms.• Oversaw all email marketing campaigns by crafting engaging messages and coordinating with various departments to gather information• Utilized search engine optimization SEO techniques to increase website traffic and visibility.• Managed internal and external communication channels, including social media platforms and websites.