Jole Rossetti
Marketing Manager @Herbalife
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WORK HISTORY
Marketing Manager @Herbalife
Rome, IT
Development of marketing plans/programs designed to achieve sales and profit targets. Responsible for the sponsorships, partnerships and co-branding with National sportive institute as FIN, CONI, MICO and with Olympic athletes. Management PR with journalists and main media partners. Speaker at media conference. Responsible for communication strategy online and offline. Lead of special projects for increasing the brand awareness and reputation (i.e. scouting of medical- scientific initiatives, collaboration with academic institutes).including lessons at University. Build and management of network relations with public affairs, lobbying and political intelligence firm Strategic planning for the launches of new products with 360° approach. Management of the product\'s portfolio ensuring the best range and mix. Management of event for salesforce and for branding initiatives. Scouting, selection and coordination of the external creative agencies for the realization of static and dynamic materials.
EDUCATION
Luiss Business School
Master, Dealer Advanced Program
Luiss Business School
Master, Dealer Advanced Program 2015
SKILLS
ABOUT JOLE ROSSETTI
Marketing Manager
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