John Lauer
Director of Demand Generation @AEM
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WORK HISTORY
Director of Demand Generation @AEM
Germantown, MD, US
Head up multi-channel demand generation initiatives, utilizing data-driven segmentation and ABM tactics to boost net new lead acquisition and accelerate pipeline growth.• Managed, hired, and mentored a team of demand generation marketers and SDRs to drive qualified pipeline and revenue creation.• Fostered marketing innovation with AI integration, outbound SDR sequence optimization, and data-driven insights.• Integrated marketing automation and intent data into demand generation programs, enabling hyper-targeted outreach that accelerated lead-to-opportunity conversion rates.• Designed and executed a comprehensive ABM strategy targeting high-value enterprise accounts across multiple verticals, increasing pipeline contribution from target accounts and accelerating deal velocity.• Developed quarterly marketing plans, aligned with sales and go-to-market leadership, that innovated new tactics including co-marketing partnerships, content syndication, behavioral nurture campaigns, and outbound prospecting motions.
EDUCATION
Commonwealth University-Bloomsburg
Master of Business Administration (M.B.A.), Marketing
Commonwealth University-Bloomsburg
B.S. Business Administration, Management
SKILLS
ABOUT JOHN LAUER
Visionary marketing leader with over 25 years of experience in leading data-driven multi-channel programs to amplify demand generation and pipeline growth. Consistent record of developing successful marketing programs to drive transformative growth and innovation at scale, including customer acquisition, cross-sell, upsell, and retention. Adept at marketing strategy, agile digital marketing transformation, demand capture and creation, ABM, AI innovation, and customer revenue generation. Strong leader with high-level communication and presentation skills, business acumen and strategic vision desires challenging marketing leadership position.
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