John Pinkard

Director of Commercial Strategy and Operations for Coca-cola Trademark Innovation @The Coca-Cola Company

Atlanta, GA, US
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WORK HISTORY

Aug 2024 — Present

Director of Commercial Strategy and Operations for Coca-cola Trademark Innovation @The Coca-Cola Company

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Atlanta, GA, US

Leads commercialization efforts for Coca-Cola Trademark innovations and programs across North America. Aligns cross-functional teams including Brand, Commercial, Customer Teams, Franchise, and Supply Chain to develop initiative-specific strategies and steward initiatives across the bottling system to drive sell-in and execution.

EDUCATION

1997 — 2001

Wake Forest University

BS, Business

2004 — 2006

Emory University - Goizueta Business School

MBA, Marketing & Leadership

SKILLS

Market ResearchDirect MarketingAnalyticsBusiness StrategyManagementCustomer InsightPricingProduct DevelopmentAnalysisBrand ManagementMarketing StrategyProduct MarketingStrategyProject PlanningSalesMarket PlanningMarketingMarketing ResearchLeadershipSegmentationCompetitive AnalysisFinancial ModelingDigital MarketingMarketing ManagementMarket AnalysisMarketing CommunicationsIntegrated Marketing

ABOUT JOHN PINKARD

Proven analytical leader dedicated to uncovering underlying business drivers and developing talent.

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