Johnny Cecchetto
Senior Account Manager @Forrester
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WORK HISTORY
Senior Account Manager @Forrester
Vancouver, BC, CA
Forrester is the only global research and advisory firm that supports leaders across marketing and technology roles with integrated research and tools, data-driven insights into consumers and businesses, custom consulting, events, and peer executive programs. Aligned by role, we provide relevant, objective, and timely solutions from thought leading analysts
EDUCATION
Simon Fraser University
Bachelor of Business Administration (BBA), Marketing & Finance
SKILLS
ABOUT JOHNNY CECCHETTO
Lead The Customer-Obsessed Transformation Empowered customers are shaping business strategy. Simply put, customers expect consistent and high-value in-person and digital experiences. They don\'t care if building these experiences is hard or requires a complex, multifunction approach from across your business. They want immediate value and will go elsewhere if you can\'t provide it. Yet getting everyone within your organization on the same page isn\'t so simple. It requires common insights so that various functions see the customer, the market dynamic, and their overall response through a similar lens. Strong alignment accelerates success. Poor alignment creates confusion, delays, and competitive risk. Specialties: Working with our Analyst and Consulting teams to develop solutions that help our clients in these four market imperatives- Create World Class Customer Experiences - Embrace the Mobile Mind Shift - Turn Big Data into Actionable Insights - Advance Digital Business
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