Johnny Langton
Senior Manager, Strategic Growth (Insights and Analytics) @Reckitt
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WORK HISTORY
Senior Manager, Strategic Growth (Insights and Analytics) @Reckitt
Data Analysis / Project Delivery: I lead the scoping, design and delivery of consumer segmentation studies, with the goal of delivering actionable consumer insightsStakeholder engagement & project management: I work with local teams across LATAM, ASEAN, and ANZ to tailor studies to their needsStrategy: I engage cross functional Global and local R&D, category, Marketing, and Sales teams to apply a business lens to the consumer insights - developing recommendations relevant to their business needs and local contexts.Capablities: I am leading the development of a strategy toolkit- enabling our team to facilitate strategic planning workshops across trade activation, product innovation and brand positioning
EDUCATION
University of Oxford
Bachelor of Arts (BA), Human Sciences
General Assembly
Product Management
ABOUT JOHNNY LANGTON
I am a passionate and creative professional with over ten years of work experience in customer insights, analytics, and strategy. I help businesses grow, by embedding qualitative and quantitative consumer insights into their strategy competitive advantage and innovation. With advantage of building data-driven strategies across brand, innovation, sustainability and Trade marketing. Over the last 10 years have worked with businesses across industries including Consumer goods, retail, natural resources, banking and transportation to build consumer learning agendas and execute insight & segmentation programs that address their most pressing consumer challenges and opportunities. At Reckitt, my role as Senior Manager for Strategic Growth revolves around harnessing consumer data to drive business strategy and growth. I lead the development of comprehensive consumer segmentation studies, and develop strategic toolkits that connect the data to business decisions. We empowered our local and global teams to make data-driven decisions around trade activation, product innovation, and brand positioning. My journey began over a decade ago, focusing on customer-centric strategy and innovation. Now, with a track record of managing complex projects and engaging stakeholders across diverse regions like LATAM, ASEAN, and ANZ.
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