Johnny Carroll

Digital Marketing Manager @Chagrin Valley Music

Chagrin Falls, OH, US

Social Media Strategy & Management – Developed and executed content strategies for Instagram and Facebook using Meta Business Suite, increasing follower engagement by 1,700% over 6 months. Created high-performing posts, stories, and videos to boost brand visibility and customer interaction.Influencer and Artist Partnerships – Partnered with local musicians and influencers to promote in-store events, driving foot traffic and strengthening community ties.Email Marketing and Cross-Promotion – Designed and managed Mailchimp newsletters, integrating social media content to create a cohesive promotional strategy.SEO and Website Optimization – Managed and updated the store\'s WordPress site, implementing SEO strategies to improve search engine rankings and user experience.Google Analytics and Search Console – Monitored website performance using Google Analytics and Google Search Console to track traffic, engagement, and user behavior, using insights to refine content and marketing strategies.Audience Engagement & Community Building – Responded promptly to comments and messages, fostering a strong online community and enhancing customer loyalty.Performance Tracking and Reporting – Analyzed social media and website metrics, presenting performance reports to management with actionable insights for content improvement.Paid Advertising – Managed Facebook Ads campaigns, targeting specific demographics to increase store traffic and product sales.Sales and Customer Experience – Engaged with customers to understand their needs, providing expert recommendations on musical instruments and accessories.Product Expertise – Maintained comprehensive knowledge of instruments and equipment, enabling tailored guidance for both novice and professional musicians.