Johnni Rodgers

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOHNNI RODGERS

As a Resilient, decisive, results-driven General Manager, I hail from a progressive sales, general management, and marketing career across Kellogg’s, Kraft, and Bel Brands USA. Recognized as an Innovative and Analytical Leader, who embraces execution as much as strategy, flourishing within businesses big ($1B) and small ($20MM). My experience as a Strategic and Agile Executive allows me to bring a breadth of expertise in quickly isolating and diagnosing complex business problems, then leading teams towards change.REVENUE GROWTH – Grew PE-backed food company (Wet Noses) 43%, while simultaneously maintaining 95% fill rate during global pandemic.BUSINESS TRANSFORMATION – Led massive turnaround (20%+ growth) of $100MM refrigerated cheese portfolio (Bel Brands), following nearly 10 years of decline.GO-TO-MARKET STRATEGY & EXECUTION – Built new brand portfolio from concept board to $60MM business (Kraft Heinz) in 3 years, later receiving Nielsen® Breakthrough Innovation award for exceptional NPD revenue delivery.INNOVATION PIPELINE DEVELOPMENT – Over-delivered innovation pipeline NSV goals (Kraft Heinz), delivering $154MM Pipeline NSV vs $80MM NSV expectation (Revenue validated through BASES volumetrics).BRAND IDENTITY – Reinvented brand identity across Wet Noses and Doggy Delirious Brands, resulting in 28% YOY velocity improvement in Pet Specialty and Grocery Channels.RAPID DISTRIBUTION GROWTH – Overhauled company positioning and sales strategy (Wet Noses), ultimately achieving branded grocery store count growth of 51% nationwide within a single sales cycle.