John MacPherson
Digital Marketing Strategist @This Is Marketing
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WORK HISTORY
Digital Marketing Strategist @This Is Marketing
Dartmouth, NS, CA
Driving impactful digital transformation by aligning brand objectives with consumer insights and behaviors. I conduct in-depth research into evolving online market trends to strategically identify and leverage optimal digital channels for impactful campaigns. My core focus involves developing comprehensive and cost-effective digital strategies, outlining clear optimization pathways for digital assets to achieve tangible business outcomes. This includes rigorous analysis and reporting on campaign performance, coupled with the interpretation of customer and user data to inform future strategic decisions and drive continuous improvement.
EDUCATION
Memorial University of Newfoundland
Bachelor
Eastern College
Graphic Design
ABOUT JOHN MACPHERSON
Fueling business success through impactful digital strategies. I leverage expertise in SEM, content marketing, social media, and advanced analytics to craft data-backed roadmaps that drive engagement, amplify brand presence, and deliver measurable results. Passionate about navigating the evolving digital landscape to unlock new opportunities and achieve strategic objectives.
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