John Kalinoski
Director, Digital Analytics @Merkle
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WORK HISTORY
Director, Digital Analytics @Merkle
Manage a team of managers & digital analysts that focus on both the technical & strategic needs of clients. Responsible for the development and growth strategy of the global analytics department. Leading sales pitches and providing contract language and scoping details for client projects. Ensure client satisfaction while improving the quality of analytics operations and reducing the time to delivery through standardization of practices. Collaborate with senior level management across business, marketing, & IT teams to develop implementation plans and processes needed to generate actionable data and business insights for clients. Frequent Client Activities Include: • Analytics Implementation & Measurement Strategy. • Deep dive analysis turning data into actionable insights. • Tag Audits of existing analytics implementations which highlight issues with the current tag structure. Provide recommendations to enhance the data set by capturing important information necessary to effectively measure business goals. • Reporting & Dashboard creation which highlight various KPIs against business goals. • Training clients on tools, tagging, and analytics concepts.
EDUCATION
Commonwealth University-Bloomsburg
Bachelor of Science (B.S.)
SKILLS
ABOUT JOHN KALINOSKI
Accomplished professional with a proven track record of effectively managing & building…
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