John Masters
Extended Sabbatical @Adara - A Rategain Company
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WORK HISTORY
Extended Sabbatical @Adara - A Rategain Company
EDUCATION
University of Miami Herbert Business School
MBA, Marketing/Management
McGraw-Hill Business Simulation Program
Management/Operations
McGraw-Hill Magazine Development Institute
Advertising Sales
University of Miami - School of Music
MMe, Master of Music Marketing
McGraw-Hill General Management Program
Publishing Management
PennWest Clarion
BS Education, Music
SKILLS
ABOUT JOHN MASTERS
Online Audience Targeting with Rich Data:Digital sales professional with expertise in travel data, precise programmatic audience targeting and behavioral targeting with first-party, real-time data direct from global travel partners (airlines, hotels, OTAs/Metasearch, car rental, etc.) Specialize in developing new business in the following categories- Hotels, Tourism, Travel vertical, National accountsMagazines:Publisher and advertising sales professional with proven sales management and team-building skills. Diverse experience in consumer, B-to-B, and vertical market magazines. In-depth knowledge of magazine operations including sales, research, promotions, editorial, and production cycles. Subject Matter Expert:(SME)Hotel industry and reaching affluent consumers through targeted media.Airline Media Specialist in audience targeting, airline lounge media, Inflight Magazines, Inflight Entertainment (TV), and Integrated Marketing products offered by airlines.Extensive national and international in-person field sales experience and sales presentations.
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