John Dietrich

Head of Marketing @Tradecafe

Brought on to lead marketing for TradeCafe, a global platform powering $2B+ in protein commodity transactions. My role is to turn a quietly massive business into a loudly undeniable brand.My focus- Clarifying our positioning in a complex global market- Building demand and buyer engagement across international markets- Connecting the dots between platform activity, sales performance, and brand strategy- Laying the groundwork for campaigns, data flows, and content that scaleStill early days, but the mandate is clear: make TradeCafe impossible to ignore in protein trade.