John Coupland

Marketing Manager @Whiteline Manufacturing

Eastbourne, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2024 — Present

Marketing Manager @Whiteline Manufacturing

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Eastbourne, GB

Whiteline Group is a regional manufacturer and distributor of windows, doors, and roof systems, serving trade partners, showrooms, and installers across the South of England. Working across multiple stakeholders including channel partners, I manage retail and digital marketing activity across two distinct brands in the Group — Whiteline Manufacturing and Team Frames.

EDUCATION

N/A

Level C

Certified Brand Strategist, Brand Positioning

N/A

Level C

Certified Brand Architect, Brand Architecture

N/A

Level C

Certified Brand Specialist, Brand Leadership

1995 — 1996

Brighton MET

GNVQ intermediate, Business, Management, Marketing, and Related Support Services

2012 — 2012

CIM | The Chartered Institute of Marketing

Brands, Brand Management and Customer Experience, Brand Management

2012 — 2012

CIM | The Chartered Institute of Marketing

Brand Convergence - December 2012, Brand Management

1990 — 1995

Longhill School

GCSE, Double Science; English, French, History, Maths, Technology

1996 — 1998

Brighton MET

National Diploma, Multimedia Art & Design

N/A

Level C

Certified Brand Architect

2001 — 2004

Buckinghamshire New University

BA (Hons), Music Business Management & Marketing

SKILLS

StrategyE-CommerceMulti-Channel MarketingMarketing ManagementEmail MarketingBrand StrategyMarketingBrand AwarenessOnline MarketingMarketing CommunicationsDirect MarketingAccount ManagementBranding & IdentityDigital MarketingCrmSocial Media MarketingBrand ManagementMarketing StrategyIntegrated MarketingAdvertisingManagementBrand DevelopmentInternal CommunicationsOnline AdvertisingEmployer Branding

ABOUT JOHN COUPLAND

I am a brand practitioner and Level C Certified Brand Architect, Strategist and Specialist with over two decades of experience across in-house and agency roles. My current areas of expertise include brand definition, positioning, naming, employer branding, and brand architecture. I am a skilled team player with strong interpersonal skills, adept at managing multiple stakeholders across various locations. With my diverse knowledge, I collaborate, design and deliver effective strategies across different channels and sectors that bring achievable and measurable business results.Fuelled by a clear direction, remarkable brands captivate hearts & minds. They are bold, leverage the power of innovative cultures, simplification and deeply resonate across the business, its products, and its people.

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John Coupland — Marketing Manager at Whiteline Manufacturing in Eastbourne, GB | Unifers