Cole Archer

Director of Marketing and Communications @Alzheimer\'s Research And Treatment Center, Llc

Columbus, GA, US

Collaborates closely with the clinical operations team to design and implement patient enrollment and retention strategies, optimizing recruitment efforts for clinical studies.• Develops and executes targeted marketing campaigns to attract and retain study participants, enhancing the visibility of the center’s Alzheimer’s research.• Creates compelling marketing materials, including display ads, brochures, and publications, to promote study opportunities and raise awareness of clinical research initiatives.• Manages and updates the center’s website using Bluehost and WordPress, ensuring a user-friendly experience and up-to-date study information for potential participants.• Expands the center’s social media presence, managing leads from digital ads, physician referrals, and other channels to boost community engagement and enrollment.• Organizes and coordinates recruitment events with local businesses, churches, and government entities, building strong community relations to support study awareness.• Conducts database reviews and outreach calls to assess study interest, providing timely and accurate responses to patient inquiries via phone, email, and text.• Represents the center as a spokesperson at public events, effectively communicating research initiatives and study opportunities to foster community trust and participation.

The University of Alabama

Bachelor's degree, Public Relations, Advertising, and Applied Communication