John Clements

Head of Commercial Marketing @Marston's PLC

Wolverhampton, GB

Reporting to the MD, to drive commercial value through the complete marketing mix in the UK’s leading brewing and brand building beer company. Accountable for 4 main areas- Consumer Marketing: My team translate disparate data, insight and research in to compelling category solutions for retailers and internal brand owners. They own the business pipeline of NPD which has been at the forefront of key innovations in recent years- Brand Marketing: Strategy and execution for brands operated under license by Marston\'s including premium, market beating brands Estrella Damm, Shipyard, Warsteiner, Founder\'s, Kirin Ichiban, Kingstone Press, Erdinger and Friels. Accountable for the commercial and marketing plans working collaboratively with global brand owners-Cockburn & Campbell Wine Merchants: Bringing a fresh approach to Wines and Spirits in the UK’s oldest wine merchant. Accountable for the strategy, brand, range and sales team. Outperforming the market in both Wines and Spirits- Customer Marketing: Marrying the customer agenda to brand ambitions to drive compelling activity in store, pubs and restaurants from large grocers to the smallest pubs. Responsible for POS procurement and management, SAP master data and SKU lifecycle management.

West Park College

8 GCSEs, 3 A levels, A Levels: Pure and Applied Mathematics, British Government & Politics