John Whittaker

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOHN WHITTAKER

I am a versatile marketing and brand professional with a proven track record of delivering commercial impact across multiple disciplines and functions. With over 30 years of experience in SMEs both client and agency-side, I have honed my ability to develop effective marketing strategies, convert them into actionable plans, and execute them within tight deadlines and budgets. I thrive in dynamic environments and am adept at building relationships and collaborating with diverse teams to achieve common goals. I am experienced at establishing and leading high-performing teams and am known for my collaborative leadership style and ability to achieve results.I am passionate about making a meaningful contribution to the success of organizations and am committed to delivering excellence in everything I do.Key skills* Developing and executing strategies to drive engagement, advocacy, sales and revenue aligned to marketing and wider business objectives.* Branding, new product development, campaign management including EDM, and website development including SEO, PPC, social advertising, and CRM.* Content planning, ideation and execution in copywriting/ proofreading delivering, white papers, blogs, newsletters, videos, credentials, proposition docs and award submissions.* Planning, organising, and executing events, including conferences, seminars, and exhibitions.* Stakeholder and project management across numerous industry sectors.* Identifying, evaluating. appointing and managing agency relationships.* Managing and optimising effectiveness of marketing budgets to drive ROI.Key Achievements* Delivered global marketing activity focussed on driving commercial success- 2024-25 YTD generated direct pipeline of £10.1m with £2.3m closed revenue- Pipeline generated vs Marketing spend = 26% ROI or £4 for every £1 spent* Led in-house creative team and external creative teams, executing multiple brands/ re-brands (10+) over different markets.* Created and implemented global modular website (UK, US & EMEA) and managed SEO strategy including Google advertising, organic and technical SEO- Since launch in 2022 organic traffic increased by 73%, total clicks increased by 300%, impressions by over 400%- Jointly responsible for managing the delivery of The Stamp Show the Post Office’s largest ever live event (£6m budget) attracting visitors to Earls Court.* Account lead for management and development of London Stock Exchange website over a three-year period – the agency’s most complex account.