John Vinson

Director of Marketing @V-Soft Consulting Group, Inc.

Louisville, KY, US

Summary: Managed a marketing team of 15 members, with the goal of driving business outcomes through marketing channels. Managed individual stakeholders across SEO, social media, graphic design, lead generation, ABM, paid advertising, retargeting, email, video.Demand generation is at the center of all marketing efforts, utilizing marketing channels to drive business to the sales group for conversions into opportunities.Highlights: Expanded on marketing team, with channel-based team members. Adding to team based on channel-specific expertise, to improve upon channel marketing efforts.Increased social media metrics 4x from historical metrics. This includes impressions, engagements, reposts.Increased website visits by 3x and site engagements (form fills) by 4x.Created marketing sourced pipeline of $2.6M in first year of demand generation plan coming into place.

DeVry University

Bachelor of Applied Science (B.A.Sc.)

BCTCS

Associate's degree