John Sorenson
Co-founder Product and Marketing @Launchpod Media Inc
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WORK HISTORY
Co-founder Product and Marketing @Launchpod Media Inc
Salt Lake City, UT, US
Achieved notable podcast performance with over 65% of shows ranking in the Top 100 charts in their respective categories, 25% in the Top 10, and secured over 26 million total downloads-Strategically integrated podcast offerings into clients\' suite of business tools, enhancing their sales funnel with targeted top- and mid-section placements, while aligning with consumer journey maps-Conducted audience research, analyzed user trends, and completed competitor analysis for 46 research documents, which informed the key decisions of product launch and long-term strategy-Managed a cross-functional team of 8 employees—including product fulfillment, audience research, marketing, and design—to drive client satisfaction and contribute to company growth-Directed the operations of approximately 20 podcasts annually, leveraging in-depth intricate knowledge of each podcast category and client goals to ensure successful delivery and performance-Generated client-facing monthly reports, featuring detailed visual representations of download metrics and demographic insights; provided actionable recommendations for future initiatives.
EDUCATION
Brigham Young University
Bachelor of Arts - BA
ABOUT JOHN SORENSON
Skilled in editing, product innovation, leadership, project management, marketing, and…
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