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John Penrose

Senior Digital Business Analyst (Contract) @London Borough of Camden

Crawley, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2023 — Present

Senior Digital Business Analyst (Contract) @London Borough of Camden

SKILLS

Web AnalyticsSales FunnelsIntegrated MarketingAgile MethodologiesAccessibilityUsabilityMobile ApplicationsDigital MarketingMobile DevicesCmsMicrosoft Sql ServerUser ExperienceHtml 5Digital StrategyProject ManagementUser-Centered DesignCrmDigital AgencyConversion OptimizationE-CommerceUsability TestingUse CaseWeb DevelopmentSEOAgile & Waterfall MethodologiesBusiness Analysis.netWeb DesignInformation ArchitectureFunnel Optimization

ABOUT JOHN PENROSE

I am an adaptable and broadly skilled consultant with twenty one years’ experience delivering digital projects for globally known brands including British Airways, LEVEL and Iberia, as well as across many other sectors. This allows me to adapt well to each engagement, using different skills to cover the specific requirements of each project, and to confidently and comfortably work with stakeholders at all levels. I have solid, transferable experience across the following areas- Digital Agency / Client-side / Consultant engagements- Mobile / Web / Responsive / E-commerce / Multi-language / CMS / Integrations- Travel / FMCG / Luxury / Pharma / Tourism / Entertainment / Finance sectors- Agile (SCRUM + KANBAN)/ Waterfall / In-house / Agency / Off-shore / Near-shore I work with business stakeholders to understand their aims and requirements, and delivery stakeholders to leverage their domain expertise. I use my own analysis and communication skills to work with these groups to carefully define a suitable, deliverable solution and follow it through development and launch using the following skills:+ Requirements GatheringWorkshop Facilitation / Stakeholder Interviews / Write-up and Playback+ Solution DesignMVP & Future Phase Definition / CX and UX / Wireframing / User Testing / Strategy+ System DesignProcess Design / Logic Flows / System Schematics / API Documentation+ Documentation & ToolingAdvanced JIRA configuration and management / User Stories / Acceptance Criteria+ Development Planning: Backlog Management / Sprint Planning / Testing and Acceptance As well as these core skills, I am also well-versed to a technical level in development principles, databases, APIs, SEO, Analytics, multi-variate testing, accessibility and general digital technologies, and have worked with the following brands: 7-Up, Addison Lee, adidas, Aer Lingus, Arrow Electronics, Autotrader, Autoglass (Belron), Bacardi, BBC, British Airways, Canon, Carlsberg, Chivas Regal, Co-operative Bank, Danone, De Beers, First Great Western, Godolphin, Historic Royal Palaces, Hoover, Iberia, International Airlines Group, ITV, LEVEL, London Eye, Madame Tussauds, Martini, Mobile Phones Direct, Natural History Museum, Novartis, Pepsi, POSSIBLE, Savills, Spar, STA Travel, The BIO Agency, Tropicana, Universal Music, Vodafone, Vueling Airlines and Walkers

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