John Dudley
Head of Performance Marketing @E-Careers
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WORK HISTORY
Head of Performance Marketing @E-Careers
Slough, GB
As Head of Performance Marketing for e-Careers, I’m responsible for leading all marketing activities within our Performance Marketing team, including Paid Social Media, PPC, Content creation, and Video production, as well as manage and support our marketing team, within this department. I am responsible for managing, motivating, and, increasing the revenue of this department, and ensure e-Careers reaches our organisational financial goals. This will be achieved by developing and executing a strong performance marketing strategy and execution plan, in line with the available budget for our department. I work closely alongside our Director of Business Intelligence, to analyse our AOV, average number of sales, and marketing spend for each campaign, to ensure each campaign is both successful and profitable. In this role, I am often required to develop and implement new campaigns, optimise current campaigns, and develop and lead our Performance Marketing team, so that we can increase the number of leads, the number of sales, and overall revenue our department generates. Key Responsibilities 1. Develop strategies for all areas of our team, including Digital, Communications, and Creative. Work with our Data and Finance Directors, to ensure our team can work within the allocated budget for each campaign. Manage and motivate each employee to get the most out of them, and to help them produce a high quality of work, within the given deadline. Oversee and sign off the work of each employee, across the full spectrum of video, design, email, PPC, and Paid Social Media. Work closely with our creative and content teams to seamlessly execute campaigns across our different channels. Increase the revenue earned from our B2C and Career Academy products, by creating new campaigns, finding new marketing channels, updating existing product offerings, and launching new products. Identify opportunities to reach new market segments and expand our market share.
EDUCATION
Richmond upon Thames College
A-Levels, ICT, Psychology, Human Biology & PE
University of West London
Bachelor's Degree, Advertising and Marketing, BA (Hons)
Grey Court School
GCSE's
University of West London
Foundation degree, Business Studies, Distinction
ABOUT JOHN DUDLEY
With two decades in Sales, Marketing and Advertising, I’ve worked across a wide spectrum of brands and industries, which has allowed me to help raise brand awareness, increase sales revenue and improve ROI, through traditional and digital marketing methods. I’m results-driven, analytical and focused on the numbers. As a manager, I’ve overseen staff members in sales and design teams, and managing external PPC agencies, web developers and advertising agencies, to work within a set budget and timeframe. Besides working with larger organisations with six-figure marketing budgets, I’ve also worked with SME’s with smaller budgets, to help grow their portfolio’s through social media, email marketing, and other advertising methods. I work in synergy with sales and marketing teams to ensure a cohesive, focused and analytical approach, for best results. I’m driven, optimistic, creative and analytical. Contact me for any inquiries regarding individual or staff training, or visit our website - Current job role - Head of Marketing at e-Careers. Experienced Digital Marketing Professional working as a Content and SEO Manager within the education sector, with e-Careers. I’m responsible for Technical SEO (including: Site Crawls, 404 redirects, linking and relationship building, gaining and improving authority), and creating winning content for our website and partner pages, social media, adverts and more. I also directly line manage a small content and design team, and an external SEO agency. About e-Careers An award-winning education organisation, based in the UK. As a business, we can support your B2B & B2C Online & Classroom-based learning, so you (or your team) can make the organisational changes required. We offer Online & Virtual Classroom courses and qualifications, such as PRINCE2, CIMA, Cyber Security, Amazon Web Services (AWS) and more! I’ve been challenged with improving brand awareness and increasing online sales, through website content, social media, articles and more, while utilising SEO best practices. e-Careers are focused on helping individuals and organisations upskill or retrain towards gaining a career, working towards career progression or a career change. Our main training areas include Accounting (AAT, CIMA), Cyber Security (EC-Council), Project Management (Lean Six Sigma, Prince2, ITIL), Digital Marketing ( DMI) and more!
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