John Dawes

WORK HISTORY

EDUCATION

SKILLS

ABOUT JOHN DAWES

I am a Marketing Director, expert at innovating product and brand differentiation strategies to increase customer acquisitions, drive market share and trigger revenue growth for B2C and B2B startups and established corporations in Financial Services, Fintech, and eCommerce sectors. I excel at building, leading, then developing marketing teams and functions specifically designed to drive customer acquisition while optimising profitability and growth while launching or relaunching brands with word-class identities, specifically designed to access new markets, overcome stagnation and achieve sustainable organic growth.Lumon were chasing significant growth. As Group Marketing Director, I created a strategy to triple revenues. I aligned to 4 year growth phase, verified ROI capability and launched digital products / services online while growing Marketing team to 10. I utilised 3rd parties for digital, brand and advertising and leveraged an integrated marketing plan for growth. Succeeded in gaining 32% online migration and 23% account conversion rates delivering Group revenue >£20m. Lumon required structured customer centric acquisition strategy. As Marketing Director, I created then innovated world-class customer acquisition strategy. I developed ROI led acquisition strategy with multi-channel approach, leveraged data modelling, customer LTV unit economics, retention and frequency then implemented KPI framework by channel. I deployed budgets and resources, led agency selection, activated SEM, affiliate and referral channels then hired Marketing team. Succeeded in increasing digital lead generation >130% and SEO traffic 244%/ 1.1m users YoY. One of my core skills is collaborating internally to create customer-first insight led cultures and business operations that achieve sector leadership through world-class referral and advocacy strategies. I am passionate about developing customer centric multi-channel GTM models, strategies and communications that increase market presence and ROI. Key Skills: Forming high performance teams Digital Transformations / Projects PPC, Social, SEO & Display Excellence B2B & B2C Growth & Market Access Strategy Planning & Execution Demand & Revenue Generation Combating Market Stagnation CRM & Affiliate Marketing Programmes Customer, Competitor & Market Research Analysis, Budgets & Forecasts Change & Growth Projects Print, TV, Radio, PR & Communications Customer Satisfaction NPS Score Excellence Developing Market Leadership