Johannes Kowalski
Head of Marketing @Bertsch Innovation Gmbh
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WORK HISTORY
Head of Marketing @Bertsch Innovation Gmbh
Stuttgart, DE
EDUCATION
Johann-Friedrich-von-Cotta-Schule Stuttgart
Kaufmann für Marketing & Kommunikation
ebam Business Akademie
Bachelor Professional of Marketing (CCI) / Fachwirt, Marketing
Los Gatos High School
High School Diploma
ABOUT JOHANNES KOWALSKI
Product information only creates value when it helps people move forward.That belief runs through everything I do.As Head of Marketing at Bertsch Innovation, I focus on transforming complex product data into clear, scalable product information experiences that support growth across markets, channels and partner ecosystems. I work closely with product, sales and partners to ensure product content doesn’t just exist, but actually contributes to better decisions, smoother buying journeys and stronger commercial impact.My background is rooted in international B2B marketing, with experience spanning agency, software and scale-up environments. Over the years, I’ve grown from hands-on digital marketing roles into leading teams and shaping go-to-market strategies, always with a strong focus on structure, consistency and long-term impact.What motivates me most is turning complexity into clarity. When product information is connected, accessible and aligned with how people buy and sell, it becomes a powerful growth lever rather than a bottleneck. That is where I see marketing creating its strongest value.I enjoy exchanging ideas on product content, PIM, digital transformation and the role of marketing in making complex products easier to understand and sell.
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