Johanna Najar
Directrice Communication Et Image @L\'artisan Parfumeur
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WORK HISTORY
Directrice Communication Et Image @L\'artisan Parfumeur
Revamped the brand image and tone of voice through anew lifestyle platform rooted in craftsmanship and design, driving direction for campaigns, community, PR kits and events- Develop a curated roaster of hospitality partners to reach new audiences and position the bath and body line- Design global brand engagement guidelines to lead local activations in key markets (France, UAE, China, Japan, Taiwan)- Deliver +35% organic social growth and EMV via boldpartnerships (Vogue, Highsnobiety) and bespoke experiences, notably during Salone del Mobile- Harness AI technology to optimize content production, reducing costs and enabling the creative team to focus on higher value projects- Leverage own network of external talents to elevate visual production, and ensure brand consistency across all assets- Manage a team of 9 experts
EDUCATION
London College of Fashion, University of the Arts London
Foundation degree, Art, études d''art, général
INSEEC MSc
Master, Commerce international
ABOUT JOHANNA NAJAR
International luxury communication leader with 15+ years of experience shaping brand image, global content, and digital strategies across fashion, beauty, design, and lifestyle. I combine creative sensitivity with a strong results-driven mindset to help brands articulate their identity, build cultural relevance, and drive meaningful growth through impactful, full-ecosystem strategies.
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