Johan Manrique
Senior Digital Marketing Manager @MoxiWorks
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WORK HISTORY
Senior Digital Marketing Manager @MoxiWorks
Vancouver, BC, CA
Campaign Execution & Optimization: Managed and executed multi-channel paid media campaigns across Facebook Ads, Instagram Ads, LinkedIn Ads, Amazon Ads, and Google Ads to drive demand for MoxiWorks.com, supporting real estate professionals and brokerage partners. Data-Driven Performance Analysis: Leveraged Google Analytics (GA4), Data Studio, and SEMrush to track marketing performance, generate insights, and deliver customized reports for stakeholders.Team Leadership & Growth: Led a four-person marketing team to drive MQL generation, lead nurturing, and pipeline growth for MoxiWorks’ B2B real estate SaaS platform. SEO Strategy & Organic Growth: Implemented comprehensive on-page, off-page, local, and technical SEO strategies to enhance MoxiWorks’ search engine visibility across Google, Bing, and real estate-specific platforms. Marketing Automation & CRM Management: Optimized marketing automation tools and CRM systems to streamline lead generation, conversion, and customer retention. Strategic Digital Marketing Initiatives: Developed and executed localized and national marketing strategies to align with business objectives and support brokerage growth across the real estate industry.
EDUCATION
Impact English College
Associate's degree, Creative Writing
Pontificia Universidad Javeriana
Bachelor of Business Administration - BBA, Business/Managerial Economics
CQUniversity
Master's degree, Information Technology
Universal Institute of Technology
Associate's degree, Digital Communication and Media/Multimedia
Pontificia Universidad Javeriana
Associate's degree, Marketing Strategic
ABOUT JOHAN MANRIQUE
I am a results-driven and data-oriented digital marketing professional with 8 years of experience specializing in strategic SEO and SEM campaigns. My expertise lies in crafting impactful marketing strategies that drive growth and deliver measurable results.My expertise is in creating comprehensive campaigns that enhance brand visibility, engagement, and customer acquisition. Through data-driven insights, I ensure my clients receive maximum ROI.I am also an avid SEO enthusiast, leveraging both on-page and off-page techniques to boost organic visibility and achieve higher rankings on SERPs. Additionally, my certification as an SEM strategist allows me to manage successful PPC campaigns across multiple platforms, driving high-quality traffic and improving conversion rates.With a keen focus on data analytics, I continuously refine and optimize marketing strategies to deliver optimal performance. I am excited to connect and collaborate with like-minded professionals to achieve mutual success in the digital marketing landscape.Let\'s connect and explore opportunities to drive growth together!
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