Johana Chavarria
Chief Marketing Officer @Ticavisión
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WORK HISTORY
Chief Marketing Officer @Ticavisión
Chief Marketing Officer with senior leadership experience scaling broadcast and digital media brands across Latin America. Proven track record driving audience growth, brand equity, and advertising revenue for local and regional TV stations operating in competitive, multi-platform environments.As CMO of TicaVision (Costa Rica), I lead enterprise marketing, audience development, and commercial strategy across linear television, OTT/streaming, social, mobile, and digital platforms. Known for modernizing legacy media brands while preserving local trust, cultural relevance, and community impact- Scaled total audience reach 25–35% across linear TV, streaming, and social platforms through integrated content marketing and distribution strategy- Drove double-digit growth in advertising and sponsorship revenue by launching cross-platform commercial offerings (on-air, digital, branded content, live events).Key Achievements- Led the station’s digital transformation, achieving 40%+ growth in digital engagement and expanding OTT, VOD, and mobile viewership- Repositioned TicaVision as a modern, multi-platform media brand while maintaining strong trust and loyalty in news and public-interest programming- Designed go-to-market strategies for major program launches, live broadcasts, and cultural events, delivering strong ratings and advertiser demand- Built and led 15–30 person marketing organizations, managing multimillion-dollar budgets with ROI-driven planning and performance measurement- Established analytics frameworks connecting audience insights, ratings, digital performance, and advertiser outcomes- Served as executive brand steward.
EDUCATION
Nova Southeastern University
Bachelor's, Major Business Administration, Minor in Marketing
SKILLS
ABOUT JOHANA CHAVARRIA
Strategic and growth-driven marketing executive with 15+ years of experience leading national performance and lead generation programs across DTC, B2C, B2B, and regulated industries. I\'ve built and led cross-functional teams of 50+, owned and optimized $10M+ budgets, and delivered measurable pipeline growth and cost-efficient customer acquisition.My passion lies in creating high-impact, full-funnel marketing strategies that drive sales from CTV, print, and direct mail to PPC, SEO, and email. I bring deep expertise in integrating marketing with sales operations, contact center performance, and predictive analytics to improve lead quality, reduce CAC, and increase LTV.Most recently, I’ve led multi-location marketing efforts, built scalable marketing systems, and partnered closely with sales executives to exceed conversion targets. Whether it’s building a direct response engine or transforming a traditional channel into a high-performing growth asset, I lead with accountability, clarity, and a culture of experimentation.Let’s connect if you’re scaling a results-driven marketing organization or transforming your lead generation engine for national or global impact.
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