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Johan Alanko
Managing Director Sweden @Initiative
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WORK HISTORY
Managing Director Sweden @Initiative
Stockholm, SE
EDUCATION
IIU - Kursverksamheten at Stockholm University
Diploma in Advertising & Business English
London South Bank University
Diploma in Advertising & Business English
Berghs School of Communication
ARU – Diploma in the Marketing Act, Copyright, Contract- / Trademark law.
Berghs School of Communication
Mass Communication and Media
SKILLS
ABOUT JOHAN ALANKO
Managing Director - Initiative Sweden. Awarded 2025 Media Agency Leader of the Year - Stockholm Media Week. With over 25 years of experience in marketing, media, advertising, business strategy and leadership, I have successfully built and developed strong brands, high-performing teams, and profitable businesses. Through senior leadership roles at both Nordic and regional levels, I have demonstrated a proven ability to drive growth and deliver tangible results. Strategic and Operational Leadership - Experienced in leading and transforming consultancy-driven professional service firms in executive roles such as Managing Director and Head of Business Directors. Proven track record in driving business development, profitability, and market strategies to ensure sustainable growth and competitive positioning. Nordic & International Expertise - My experience spans both International and Nordic markets, with a primary focus on Sweden and Finland. This has provided me with a deep understanding of market dynamics, opportunities and challenges on both regional and global levels. Multilingual Communicator - Fluent in Swedish, Finnish and English, enabling effective leadership and relationship management across global, regional, and Nordic markets. Business & Growth-Driven Approach – Passionate about driving growth by understanding brands and their business impact. I develop strategic approaches that enhance market positioning, strengthen brand value, and ensure sustainable business success. Some of the major clients and brands I have worked with over the years: Volvo Cars, Carlsberg, Nike, Stadium, Fortum, Strawberry, Wrigley, Kavli, ATG, Swedish Post Office, Ford Nordics & Baltics & Mazda. 2015 - Adv. Jury member at 100-Wattaren – The category B-to-B 2022- Adv. Jury member at 100-Wattaren – The category B-to-B / Employer Branding & Recruitment
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